Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Best practices

A tribute to Air New Zealand’s Drew

by Polle on June 13, 2012

Making a difference to a customer isn’t about big things. It sometime is just a really really small extra step to exceed customer expectations. Air New Zealand’s Drew made me realize that again. After a 24h trip from Amsterdam via London and Singapore, I had landed at Sydney International Airport to spend another 4 hours […]

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Harvest’s smart ambassador tools.

by Polle on May 24, 2012

Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in the smaller startups. Like MOO using smart advocacy kits to activate their customers. Like my favorite bed & breakfast. With simple, cheap and converting techniques, they try to strengthen the relationship with existing customers and leverage these […]

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