Changing companies to be more about acts and conversations, less about ads.
Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.
Making a difference to a customer isn’t about big things. It sometime is just a really really small extra step to exceed customer expectations. Air New Zealand’s Drew made me realize that again. After a 24h trip from Amsterdam via London and Singapore, I had landed at Sydney International Airport to spend another 4 hours [...]
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Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in the smaller startups. Like MOO using smart advocacy kits to activate their customers. Like my favorite bed & breakfast. With simple, cheap and converting techniques, they try to strengthen the relationship with existing customers and leverage these [...]
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