Involver is a company that provides off-the-shelf apps for facebook and other social platforms. They believe strongly in tapping into social streams and implementing social sharing. And the proof is in their in their 404 page. Even that has a social node.
Best practices: cases that go a long way towards #worlddomination
Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.
