Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

See more best practices Tip a best practice’s brilliant 404 page

by Polle on December 12, 2011

Page not available. But Justin is. There’s an incredible power in turning dissatisfiers (out-of-office replies, customer service, 404 pages) into satisfiers. Interactions that are actually worth sharing instead of worth complaining about. Mint’s 404 page is a great example.'s brilliant 404 page

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