Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Agency THEY helps you to avoid the crowd, a true Merry Christmas

by Polle on December 13, 2011

Yeah, best wishes … but what about acts? How can you really turn Christmas into a merry one? Most people wish they hadn’t postponed their Christmas shopping till the last saturday afternoon. Most people wish they they had a radar to avoid the huge shopping crowds. And now there’s a (web)app for that.

Amsterdam advertising agency THEY turned to some technology to easy the pain. Enter the Avoid the Shopping Crowds (mobile) site which detects crowds based on geo-tweets and Foursquare checkins … and helps you to avoid them. A true merry Christmas.

Avoiding the crowd, a true merry Christmas.

I really like the concept. And there are rumors THEY will launch several other apps next year based on the same idea (get social media geo info to help people dodge crowds). Question remains to what extent the social media data is a valid way to detect crowds. Especially with a low volume of tweets/checkins, it’s hard to tell whether a location is busy. Furthermore, checkin/tweet behavior is biased (sharing bias) and tends to favor more techy people.

So, please be cautious before depending to much on the app …

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