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“From social gimmicks to social business; Storytelling in the social age.” for PromaxBDA New Zealand / Australia

by Polle on May 21, 2012

I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands or TV/radio shows. There is magic in stories that can engage and motivate people. In this digital age storytelling is more important than ever. It is about brands that can move people to do something, it is about acts, not ads.

So, I was thrilled when I was invited to speak at PromaxBDA‘s New Zealand (Auckland this Friday) and Australia (Sydney this Monday) event on Connect 3.0. Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. That means a room full of storytellers :)

I collected different cases and models for a 60-minute talk on constructing stories worth sharing in this social age. Curious to hear what you think!

By the way: I will be in Australia/New Zealand thursday though tuesday. Let me know if you want to grab a coffee!

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