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“Why we keep failing in really implementing social media” for #Marcom12

by Polle on June 13, 2012

So, social media has been around since 2003. But let’s be honest, not too much has changed in the last couple of years. Many organisations get stuck in campaign-mode or get disappointed by the return on social media.

That brings the question: why do organisations fail to implement social media? And, most importantly: the speedboat approach to implement social media within your organisation.



In short:

  1. Make a senior manager horny. (Example: Daniel Termont, Gent’s mayor)
  2. Small working groups without legacy. (Example: Rabobank)
  3. Launch new concepts below the company radar. (Example: KLM Surprise)
  4. Act small and learn from the results. (Example: Il Giglio d’Oro)
  5. Act with scrum, agile, beta mentality. (Example: The Larrik, London)
  6. More buy-in from your proof points.  (Example: Accenture)
  7. Propel waves of success. (Examples: Delta, Accenture, KLM)

Curious to hear what you think!

  • MARCOM12 visitor

    Great presentation. Clear and inspiring. Thanks!

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