Changing companies to be more about acts and conversations, less about ads.
Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.
Page not available. But Justin is. There’s an incredible power in turning dissatisfiers (out-of-office replies, customer service, 404 pages) into satisfiers. Interactions that are actually worth sharing instead of worth complaining about. Mint’s 404 page is a great example.
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