Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Making a difference to a customer isn’t about big things. It sometime is just a really really small extra step to exceed customer expectations. Air New Zealand’s Drew made me realize that again. After a 24h trip from Amsterdam via London and Singapore, I had landed at Sydney International Airport to spend another 4 hours […]


So, what is the current state of travel in digital and online? That’s pretty much the key theme of todays’ Travel 2011 event in Bruges (Belgium). Travelmedia‘s Olivier Dujardin gathered speakers from Groupon, Google, Sunweb, Tourism Ostend and even the primus inter pares of Belgium’s twittering politicans, Vincent Van Quickenborne (update: well, bacause of #nogov […]

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