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akzo nobel

Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty interesting mix of speakers Elias Veris (InSites Conulting), Koen Delvaux, Hans Smellinckx, Nick DeCrock … and me were invited to talk about social media best practices. I was invited to talk about some cool social cases. I […]


Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A recipe for disaster, but it was actually really really funny and well-executed. But Akzo’s unlikely (?) success on social media goes way beyond that. Last year’s Let’s colour campaign might as well be one of my favorite […]