Worst practices: because we all stumble and fall on our way to consumer centricity

I'm not mad, but disappointed.

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I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use technology to help people bring more fun and efficiency in their daily habit. A brilliant purpose that inspires me to join their cause, gives me new ideas to add and gives plenty of opportunity to develop new […]

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Hire me!

Four dimensions of social sales

by Polle on July 20, 2011

So, what will social media do for my sales? Some hardcore sales people will approach social media merely as a 2.0 version of their mailing lists: let’s build a huge database of Facebook likes and/or Twitter followers and spam them with discounts. Some social media idealists and evangelists approach social media sales or ROI as […]

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