Worst practices: because we all stumble and fall on our way to consumer centricity

I'm not mad, but disappointed.

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company culture

I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use technology to help people bring more fun and efficiency in their daily habit. A brilliant purpose that inspires me to join their cause, gives me new ideas to add and gives plenty of opportunity to develop new […]


How to create a breeding ground for great customer service? It starts with a remarkable company culture and small interventions, as my old collegue Tom de Bruyne would say. Yesterday, I encountered yet another example by Zappos. After my collegue Sam asked them a question, an internal email was sent out (see above). I just […]

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