Worst practices: because we all stumble and fall on our way to consumer centricity

I'm not mad, but disappointed.

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There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS). The last few months I spent an average 15 hours a week in the train. I think only Apple (MacBook Pro, iPad) has more quality time interacting with me. And, I just calculated that over the last […]

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