More products. More services. More sites. And it’s ever more difficult for consumers to tell them apart. Hence, the rise of search engines, comparison websites and review sites. They drive an ever growing part of product sales and set their own rules. Their selection criteria create a totally new battlefield. It’s the top-3-fication of brands. […]


I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use technology to help people bring more fun and efficiency in their daily habit. A brilliant purpose that inspires me to join their cause, gives me new ideas to add and gives plenty of opportunity to develop new […]