I’m a sucker for data and Excel sheets. I just love to spend the night browsing through Facebook Insights export data. As you probably know, you can easily export data on both your posts and pages from Facebook insights (more here). Although even these exports only scratch the surface of what Facebook (and Apple and […]


More products. More services. More sites. And it’s ever more difficult for consumers to tell them apart. Hence, the rise of search engines, comparison websites and review sites. They drive an ever growing part of product sales and set their own rules. Their selection criteria create a totally new battlefield. It’s the top-3-fication of brands. […]