You don’t know what you got till it’s gone. And that starts to be painfully true for web relations. Over the course of the last year, brands conditioned consumers to expect nothing less than Facebook and twitter care, within 24 hours. Somewhat more than a year ago, when I worked at InSites Consulting, we started […]


There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS). The last few months I spent an average 15 hours a week in the train. I think only Apple (MacBook Pro, iPad) has more quality time interacting with me. And, I just calculated that over the last […]