Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Yeah, best wishes … but what about acts? How can you really turn Christmas into a merry one? Most people wish they hadn’t postponed their Christmas shopping till the last saturday afternoon. Most people wish they they had a radar to avoid the huge shopping crowds. And now there’s a (web)app for that. Amsterdam advertising […]

We are what we share. And we tinker with that. A bit. Andrew Phelps reminded me again of that when he introduced the concept of social guilt, “the idea that you might make changes to your media diet — consciously or subconsciously — if you know people are watching”. The concept is in no way […]

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