Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

See more best practices Tip a best practice


Yeah, best wishes … but what about acts? How can you really turn Christmas into a merry one? Most people wish they hadn’t postponed their Christmas shopping till the last saturday afternoon. Most people wish they they had a radar to avoid the huge shopping crowds. And now there’s a (web)app for that. Amsterdam advertising […]

We are what we share. And we tinker with that. A bit. Andrew Phelps reminded me again of that when he introduced the concept of social guilt, “the idea that you might make changes to your media diet — consciously or subconsciously — if you know people are watching”. The concept is in no way […]