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The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social in their loyalty programs (Amex Sync). When KLM let’s you choose seats based on LinkedIn and Facebook profiles (Meet & Seat). When Hivos uses smart nudge and social techniques to make people save energy (more here). And […]


In the conversation age, some skills are more important than others. Knowing how to use technology to make things easier is. Watch people like Tijs Vrolix and Boris Nihom excel in that space. I believe in PR professionals who can create memes and can help companies build a decent owned presence and claim earned media. […]