Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Il Giglio d’Oro

Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in the smaller startups. Like MOO using smart advocacy kits to activate their customers. Like my favorite bed & breakfast. With simple, cheap and converting techniques, they try to strengthen the relationship with existing customers and leverage these […]


Last summer, my girlfriend and I went for a short break to Italy. We travelled different cities and stayed a while in Il Giglio d’Oro, a small bed & breakfast just outside the Firenze city center. Il Giglio d’Oro is a pretty normal bed & breakfast. Not the best I have seen and certainly not […]