klm surprise

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The suitcase principle

by Polle on June 11, 2012

Two years ago, when we were running Schiphol airport to surprise consumers during KLM’s KLM Surprise campaign, one twitter user responded to our efforts with the the quote I’ll never forget “@KLM, I love #KLMSurprise … but where is my suitcase?“. And it made total sense. It really is a sticky thought, “@KLM, I love […]

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Random acts of kindness

by Polle on June 29, 2011

Much is said about random acts of kindness. The concept of random acts of kindness as most people perceive it, is already a stretch of the true essence of the concept. A random act of kindness is a selfless act performed by a person or people wishing to either assist or cheer up an individual, […]

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