Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

See more best practices Tip a best practice


Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A recipe for disaster, but it was actually really really funny and well-executed. But Akzo’s unlikely (?) success on social media goes way beyond that. Last year’s Let’s colour campaign might as well be one of my favorite […]


I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with small ideas that help to save energy, the Seduction project. The basic idea is simple: ask someone to do something and he/she won’t do it. Leverage the power of nudges, small ideas that seduce […]