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social business

Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty interesting mix of speakers Elias Veris (InSites Conulting), Koen Delvaux, Hans Smellinckx, Nick DeCrock … and me were invited to talk about social media best practices. I was invited to talk about some cool social cases. I […]


A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A vast amount of companies uses Google AdWords (who?). However, over the last few months I heard more and more companies complain about the high cost and low return on their AdWords spending. Even the companies that spend […]