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I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands or TV/radio shows. There is magic in stories that can engage and motivate people. In this digital age storytelling is more important than ever. It is about brands that can move people to do something, it is […]


Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case for the Antwerp Zoo to highlight the difference between crossmedia and transmedia and make a plea for stuff worth sharing (once again). My main conclusions: The internet is a conversation network Customers out-conversate media and brands time […]