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The suitcase principle

by Polle on June 11, 2012

Two years ago, when we were running Schiphol airport to surprise consumers during KLM’s KLM Surprise campaign, one twitter user responded to our efforts with the the quote I’ll never forget “@KLM, I love #KLMSurprise … but where is my suitcase?“. And it made total sense. It really is a sticky thought, “@KLM, I love […]