Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Ton Büchner

Making a ‘funny movie’ when your CEO is leaving is wrong in so many ways. You can imagine how some old, disconnected guy with no camera skills whatsoever is forced to say scripted ‘funny’ stuff, while some randomly selected and extremely nervous employees utter some random Engrish words to support some feel-good ending. Finally, one […]

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