Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in the smaller startups. Like MOO using smart advocacy kits to activate their customers. Like my favorite bed & breakfast. With simple, cheap and converting techniques, they try to strengthen the relationship with existing customers and leverage these […]


So, you crafted a fancy consumer connect strategy. You have a great plan to make every company touchpoint worth sharing. Now what? People in general are hesitant to change their ways. It is key to involve them, educate them, give ownership and give them time to learn, experiment and fail. That makes change management is […]