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web relations

The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social in their loyalty programs (Amex Sync). When KLM let’s you choose seats based on LinkedIn and Facebook profiles (Meet & Seat). When Hivos uses smart nudge and social techniques to make people save energy (more here). And […]


You don’t know what you got till it’s gone. And that starts to be painfully true for web relations. Over the course of the last year, brands conditioned consumers to expect nothing less than Facebook and twitter care, within 24 hours. Somewhat more than a year ago, when I worked at InSites Consulting, we started […]