Babysteps towards solid success.
Great cases aren’t built overnight. Really changing companies to be less about ads and more about, really implementing social media throughout the organization and really becoming consumer centric requires time. Time to create internal best practices. Time to train people. Time to let people experience first hand. Time to fail.
I help companies to change over time. By defining the key strategic projects. By helping employees to implement them. By training people. By helping them stumble and fall and get up again.
A range of tools
I use a range of comprehensive frameworks and models to help give direction and structure to the efforts.
Change your company or department through different mechanisms
Don’t put all your eggs in the same basket. Learn by doing, use the potential of the people who are already in your company and make sure you have the right knowledge and incentives in place.