Sorry, I don’t do social media strategies.
Acts, not ads.

I’m a strategist extraordinaire. I try to change companies to be more about acts and less about ads. Through strategies and roadmaps. Not for the duration of a campaign. Not because social media is cool. But permanently. And always based on a business problem.

Digital Strategy

Towards more engagement with your consumers and more return.

Your challenge A coherent digital infrastructure, social sales, better engagement, building a digital brand, optimizing webcare efforts.

My solutionStrategic consulting, coaching, workshops, training, based on validated frameworks and models.

Brand Strategy

Changing your brand and/or organization to be more consumer connected.

Your challenge Brand (re)launching, digital brand extension, building a coherent digital/social brand identity.
My solutionStrategic consulting, coaching, workshops, training, based on validated frameworks and models.

Campaign Strategy

A temporary, but impactful boost to your brand, sales or engagement.

Your challenge A cool campaign thingy.

My solution Sorry, I don’t do social media campaigns or advertising campaigns. Campaigns are a means to give reach or impact to the remarkable things you’re doing. I strongly believe in the combination of programs and campaigns. But campaigns are temporary and I want to change companies for the better.

Smart Projects

No strategy without smart models and frameworks

A model is a simplified representation of some aspect of the world. And often, that is exactly what you need. A simple structure, framework or model that helps you explain or give direction to efforts. From defining the right success KPIs for your projects to change mechanisms.


Over the last couple of years, I worked for a range of clients, as a strategist at Boondoggle Agency, as a consultant at InSites Consulting and, most recently, as an independant consultant. Some examples:

KLM Surprise

Campaign Strategy: KLM Surprise

“Do something with Foursquare”. That was the briefing KLM took to then Boondoggle Amsterdam. Over the course of three weeks, we surprised KLM passengers with personalised gifts, making KLM Surprise a pretty remarkable social media case.

Nike Take Mokum

Digital Strategy: Nike Take Mokum / City Graffiti

As early as 2007, I worked with the Nike EMEA team in Hilversum to explore the possibilities of social media for the brand. During my time at Boondoggle Amsterdam and Boondoggle Leuven, and, earlier, as a independent consultant, I was involved in several campaigns and explorations.

Smart projects

Campaign Strategy: Nike Leave Your Mark

How do we get NikeiD a brand worth talking about in Denmark? By creating a competition worth participating. And involve’s Denmark’s brightest football star along the way. The campaign was fully integrated in Facebook and asked youngsters to design the new Nike Mercurial Vapor boot for Arsenal’s top shot Nicklas Bendtner.

Telenet Yelo

Brand / digital strategy: Telenet

Telenet provides cable television, high speed internet and telecom services, primarily to residential customers in Flanders and Brussels. From beta launching products to really implementing consumer connectivity.