http://www.polledemaagt.com Wed, 25 Nov 2009 08:11:49 +0000 http://backend.userland.com/rss092 en There are brand architects, branding experts, companies that work to reinforce your brand capital or even your digital brand capital. There is personal branding. There is something called brand asset. On the other hand, there are reputation managers, public relations (or; reputation) offices. The current hype is online reputation management. And ... http://www.polledemaagt.com/blog/a-brand-is-a-promise-a-reputation-is-what-happened-to-that-promise/ The people at Proximity BBDO really knew what they were getting into when they started The Farm project "The Farm - Growing creative talent - A brand new young star agency by Proximity BBDO". Twelve Belgian talents were selected to form a new agency. Work title: The Farm: The Farm is ... http://www.polledemaagt.com/blog/dear-agencies-were-taking-over-your-clients-on-a-no-fee-basis/ Another sign of how figures can distort perception. Comscore released a press release last friday in which they shed some new light (at least, for me) on the Google vs Microsoft/Yahoo battle. So, where were we? Google has a share of search of 65.0%, while Microsoft and Yahoo combined have a ... http://www.polledemaagt.com/blog/google-and-bingyahoo-are-fighting-a-different-battle/ According to several sources, 10% of the people in the Netherlands use internet on their mobile phone at least once a month. I really have my doubts if that is correct, but I really don't want to get in that discussion. Let's talk about the (at least) 90% that isn't using ... http://www.polledemaagt.com/blog/just-give-us-free-mobile-internet/ Quite some well-dressed, well-groomed and well-payed consultants give their advice in boardrooms all over the world. Usually, ad agencies, branding agencies and digital agencies aren't there. They get stuck fixing crappy products and bypassing an even worse customer service by designing a funny, horny or otherwise remarkable campaign. Vie Blonk, again, ... http://www.polledemaagt.com/blog/act-like-an-idiot-get-treated-like-an-idiot/ Imagine you are in a store. You lay an eye on a product, say a new headphone, hold it, but decide not to buy it. You walk out of the store and see a billboard with ... yes, the same  headphone you just saw in the store, offering you a ... http://www.polledemaagt.com/blog/re-messaging-the-noble-art-of-stalking-consumers-online/ Please read my earlier post on re-messaging first. Social networks are really struggling to capitalize on their ad space. Untill now, they have failed to live up to their promise to relevantly target users. Their main source of income is still banner advertising, but they only sell a part of their ... http://www.polledemaagt.com/blog/why-re-messaging-might-save-social-networks/ These are my links for August 28th through August 31st: CreativeBerlin2009 | Marketingtribune.nl Nieuw en een hoop value for money wordt dé Paarse Broekentrip voor marcom-profs dit jaar naar de enige échte creatieve hoofdstad van Europa: Berlijn. In samenwerking met Strategic Events biedt MarketingTribune zijn lezers drie dagen netwerken, ideeën opdoen, heel ... http://www.polledemaagt.com/blog/favorites/favorites-for-august-28th-through-august-30th/ "How likely is it that you would recommend this company to a friend or colleague?" is the ultimate question. Well ... Bain's Fred Reichheld introduced it as the utimate question as a part of the Net Promoter Score (NPS), allowing companies to track promoters and detractors, producing a clear measure ... http://www.polledemaagt.com/blog/the-real-ultimate-question/ Greenwashing is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. Says Wikipedia. Within the green movement, there ... http://www.polledemaagt.com/blog/the-evangelism-dilemma/