Little big details

Typically, direct contact with customers is delegated to the lowest in rank in the company. Front desk employees. Customer service agents. But why would you? How can you delegate the most important thing, building a relationship with your customers, to people who are too often (management’s fault, not theirs) underpaid, under-experienced, under-involved and not empowered? […]

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It’s raining cats and dogs outside and your customer or client is about to leave your store/office and to get fully utterly soaking wet. So, what do you do? Good employees take an umbrella from the pile of umbrellas with the company name and logo on it and hand one to the customer. Great employees offer […]

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