Changing companies to be more about acts and conversations, less about ads.
You can either fail to meet expectations, live up to expectations or exceed expectations. But only exceeding expectations creates happiness and makes you worth talking about. This is a celebration of all brands and people that exceed expectations and commit random acts of kindness; little big acts that make a difference.
A friend of mine is the manager of a large cafe in the city centre of Utrecht (The Netherlands). Every morning he will serve his first customers a coffee. For free. Because he thinks (and knows) that people will remember small random acts and tell others. But he’s the only one to give away free [...]
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I forgot most of the polite manners and etiquette my parents and teachers deperately tried to brainwash me with during my younger years. But I still remember to say “thank you”. Maybe it was because Gary Vaynerchuck reminded me with his latest book “The thank you economy“, but I still try to say thank you [...]
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