Changing companies to be more about acts and conversations, less about ads.
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with small ideas that help to save energy, the Seduction project. The basic idea is simple: ask someone to do something and he/she won’t do it. Leverage the power of nudges, small ideas that seduce [...]
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Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative to pay for access on a daily, monthly or yearly basis, visitors are asked to pay in content, by uploading a document. An interesting alternative for both Scribd (increasing their content volume) and consumers (no financial compensation). [...]
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