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The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice architecture and small interventions to change people’s behavior.

Hivos proves a piece of tape can save energy

A piece of tape to save energy?

Can a piece of tape help to nudge people not to take the elevator but the stairs? Rationally, the stairs is the better option. Energy-saving, a small and simple workout and -often- even faster. But still, many prefer the elevator. How can we change this with small interventions? That was the start of a remarkable experiment by Hivos and Boondoggle.

Oh … and no, nudge is not the same as gamification. Gamification is a mere footnote in the huge set of choice architecture and behavioral economics tactics.