Changing companies to be more about acts and conversations, less about ads.
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One of the big fronteers for the coming years: the future of health and the quantified self. Over the last couple of months I spent a lot of time working on nudge mechanisms, small interventions that change consumer behavior for the better. So, when the Utrecht Medical Centre (UMC Utrecht) asked me to do a [...]
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Don’t tell people what to do, use small interventions to help them make the right decisions. It sounds a bit like Kim-Jong-Il-style manipulation, but it’s the basic concept behind nudge (and it’s token gamification). And I believe it’s the way to go for (semi-)government. More than communication campaigns. More than using social media for the [...]
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