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So, social media has been around since 2003. But let’s be honest, not too much has changed in the last couple of years. Many organisations get stuck in campaign-mode or get disappointed by the return on social media. That brings the question: why do organisations fail to implement social media? And, most importantly: the speedboat […]

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The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social in their loyalty programs (Amex Sync). When KLM let’s you choose seats based on LinkedIn and Facebook profiles (Meet & Seat). When Hivos uses smart nudge and social techniques to make people save energy (more here). And […]

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