Changing companies to be more about acts and conversations, less about ads.
So, advertising agencies and advertisers are all over being contagious, engaging consumers and creating stuff worth sharing. They “create” “viral” movies, start Facebook pages, start seeding campaigns, engage in co-creation communities and claim things like ‘consumer connect’. But if agencies and advertisers really walk the talk, shouldn’t they really open up their campaigns and campaign [...]
{ 0 comments }
This february, one of Belgium’s biggest digital talents, Pieter Baert (@pietel), quit the advertising industry (in Dutch). Why this is just the start of an exodus of digital talent and why this should be worrying the advertising industry. Many companies have already lost the war for talent. They fail to offer a good company culture, [...]
{ 0 comments }
