Best practices: cases that go a long way towards #worlddomination

Some cases just make you jealous. Because they prove it's about acts, not ads. Or they embody my belief that brands should create stuff worth sharing.

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Agency THEY helps you to avoid the crowd, a true Merry Christmas

by Polle on December 13, 2011

Yeah, best wishes … but what about acts? How can you really turn Christmas into a merry one? Most people wish they hadn’t postponed their Christmas shopping till the last saturday afternoon. Most people wish they they had a radar to avoid the huge shopping crowds. And now there’s a (web)app for that. Amsterdam advertising [...]

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Never talk like an advertising agency

by Polle on April 28, 2011

Advertising agencies have their own lingo. And yes, and I plea guilty in using these words. A lot. The lyrical miracles in the agency world brought us gems like “viral strategy“, “stuff worth sharing”, “social media advocacy”, “beyond the promise”, “360 degrees” and “365 planning”. My old friends Merlijn and Joris came up with “37 degree [...]

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