Changing companies to be more about acts and conversations, less about ads.
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with small ideas that help to save energy, the Seduction project. The basic idea is simple: ask someone to do something and he/she won’t do it. Leverage the power of nudges, small ideas that seduce [...]
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The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice architecture and small interventions to change people’s behavior. That’s why I love Hivos and Boondoggle’s new experiment: can a piece of tape help to save energy? Can a piece of tape help to nudge [...]
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