commitment

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The devaluation of commitment

by Polle on March 8, 2011

I don’t know what happened, but suddenly brands started to commit to stuff . I plea guilty as charged. When I was in London, I was bombarded by brands that were committed to something (just two random examples by NatWest and MacDonalds). Commitment simply is an interaction dominated by obligations. These obligations may be mutual, or [...]

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