Changing companies to be more about acts and conversations, less about ads.
The advertising industry might be the most award-heavy industry there is. Many advertising professionals go great lengths to debunk and downplay the importance of these awardshows (really guys, if you think they’re b*llshit, stop doing them). But with marketing and advertising moving from ads to acts, more and more agencies will be beaten at their [...]
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This february, one of Belgium’s biggest digital talents, Pieter Baert (@pietel), quit the advertising industry (in Dutch). Why this is just the start of an exodus of digital talent and why this should be worrying the advertising industry. Many companies have already lost the war for talent. They fail to offer a good company culture, [...]
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