I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.

Polle de Maagt @polledemaagt

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Polle de Maagt

Changing companies to be more about acts and conversations, less about ads.

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  • Recent posts

    • SparkCast: Polle de Maagt on Engagement Programs and Social Media
    • Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht
    • Agency THEY helps you to avoid the crowd, a true Merry Christmas
    • Mint.com’s brilliant 404 page
    • Involver’s proof in their 404 page
  • Recent presentations

    • Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht
    • “A plea for geeks and fails in public services” for Brussels Regional Informatics Center
    • “The noble art of building brands worth sharing” for EURIB
    • “Why you shouldn’t use social media” for AGX
    • “The noble art of building brands worth sharing” for Lessius Interactive Marketing
  • Best practices

    • Agency THEY helps you to avoid the crowd, a true Merry Christmas
    • Mint.com’s brilliant 404 page
    • Involver’s proof in their 404 page
    • Scribd lets you pay in content
    • A piece of tape to save energy? Hivos’ small experiment.
  • Worst practices

    • Foursquare’s brand book, a missed opportunity to prove they’re all about making the real world easier to use
    • What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.
    • McDonald’s house rules (or: be careful what you ask for)
    • Aer Lingus managing expectations?
    • Microsoft, your smart conversion optimization isn’t that smart

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