Worst practices: because we all stumble and fall on our way to consumer centricity

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loyalty

What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.

by Polle on November 18, 2011

There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS). The last few months I spent an average 15 hours a week in the train. I think only Apple (MacBook Pro, iPad) has more quality time interacting with me. And, I just calculated that over the last [...]

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Hire me!

“How social media is the logical next step in loyalty” for Dunck Loyaltycafe

by Polle on April 19, 2011

So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks, NBC, Ben & Jerry’s and KLM for Dunck’s Loyaltycafe.

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