remnant inventory

Why re-messaging might save social networks

by Polle on August 31, 2009

Please read my earlier post on re-messaging first. Social networks are really struggling to capitalize on their ad space. Untill now, they have failed to live up to their promise to relevantly target users. Their main source of income is still banner advertising, but they only sell a part of their total banner space. That [...]

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Hire me!

Re-messaging: the noble art of stalking consumers online

by Polle on August 31, 2009

Imagine you are in a store. You lay an eye on a product, say a new headphone, hold it, but decide not to buy it. You walk out of the store and see a billboard with … yes, the same headphone you just saw in the store, offering you a 10% discount. That, pretty much, [...]

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