reputation

A brand is a promise. A reputation is what happened to that promise.

by Polle on August 10, 2009

There are brand architects, branding experts, companies that work to reinforce your brand capital or even your digital brand capital. There is personal branding. There is something called brand asset. On the other hand, there are reputation managers, public relations (or; reputation) offices. The current hype is online reputation management. And even some companies in [...]

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Favorieten en bookmarks voor 28th September

by Polle on September 29, 2007

Mijn favorieten en bookmarks voor 28th September: Storytelling Het verhaal als boodschappendrager.pdf (application/pdf Object) – The medium is not the message.pdf (application/pdf Object) – Spinners or sinners.pdf (application/pdf Object) – The global virtual manager.pdf (application/pdf Object) – Media coverage and the flow of voters in multiparty systems..pdf (application/pdf Object) – Setting the public fear agenda, [...]

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