Polle de Maagt Blog

Tag Archives: talent

Why Pieter Baert’s leave should be a wake-up call for the advertising industry

By Polle | Published: April 26, 2010
This february, one of Belgium’s biggest digital talents, Pieter Baert (@pietel), quit the advertising industry (in Dutch). Why this is just the start of an exodus of digital talent and why this should be worrying the advertising industry. Many companies have already lost the war for talent. They fail to offer a good company culture, [...]
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"Dear agencies, We're taking over your clients on a no fee basis"

By Polle | Published: August 11, 2009
The people at Proximity BBDO really knew what they were getting into when they started The Farm project “The Farm – Growing creative talent – A brand new young star agency by Proximity BBDO“. Twelve Belgian talents were selected to form a new agency. Work title: The Farm: The Farm is an exclusive summercamp for [...]
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