Polle de Maagt
  • Polle de Maagt
  • Posted by Polle de Maagt
24/08/2011
6 min read

Leaving my research-friends at InSites Consulting to follow my own path to consumer #worlddomination

Almost a year ago, I decided to move to Belgium to live with the love of my life, Marieke. With pain...

  • Polle de Maagt
  • Posted by Polle de Maagt
22/07/2011
1 min read

The engagement and conversations funnel

                  Every consumer interaction counts.

Campaigns and programs
  • Polle de Maagt
  • Posted by Polle de Maagt
22/07/2011
4 min read

Campaigns AND programs in conversation management

Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure of both social...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
4 min read

37signals gives 10.000 fans the finger

I love 37signals and their work. I love their philosophy and I strongly admire many of their employees, founder Jason Fried...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
4 min read

#Vedettmotel: Vedett's efforts to be conversation-worthy on every brand level

It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t about saying what...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
3 min read

How Twitter forces gradual engagement

I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
5 min read

Four dimensions of social sales

So, what will social media do for my sales? Some hardcore sales people will approach social media merely as a 2.0...

  • Polle de Maagt
  • Posted by Polle de Maagt
19/07/2011
3 min read

Using the unused conversation value of banner ads

Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy balance between paid,...

  • Polle de Maagt
  • Posted by Polle de Maagt
19/07/2011
2 min read

Google (unintentionally) stimulates social media spending

A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A vast amount of...

  • Polle de Maagt
  • Posted by Polle de Maagt
13/07/2011
2 min read

“How social technologies are changing business” for Accenture

My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how they are changing...

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