Polle de Maagt
  • Polle de Maagt
  • Posted by Polle de Maagt
24/05/2011
2 min read

One of the best advocacy campaigns ever: Il Giglio d'Oro Bed & Breakfast in Firenze

Last summer, my girlfriend and I went for a short break to Italy. We travelled different cities and stayed a while...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/05/2011
3 min read

Everytime you mention Old Spice, you lose.

At last week’s Future Summit, P&G’s André Convents (Section Head Connect & Develop) had a pretty interesting presentation on the company’s...

  • Polle de Maagt
  • Posted by Polle de Maagt
16/05/2011
3 min read

So, what's your zombie invasion?

I overheard a brilliant story while on the train today. A man was telling his friends he had a thing for...

  • Polle de Maagt
  • Posted by Polle de Maagt
13/05/2011
2 min read

Why the internet in Indonesia is buggy (let's not take technology for granted)

At yesterday's  Future Summit 2011 (#TFS11) in Brussels, Mike Walsh told the audience a pretty remarkable story.
There is a room in Indonesia where all internet cables come together. All cables look the same. However, all cables are labeled: Twitter, Facebook, YouTube, LinkedIn, etc. And there is one single guy managing this room. When Mike visited him, the guy showed him around and even asked Mike if he should take down Twitter in Indonesia for 5 minutes by unplugging the Twitter-labeled cable. Wouldn't that be fun?!

Marieke and Gust
  • Polle de Maagt
  • Posted by Polle de Maagt
13/05/2011
4 min read

Once you learn to do something new, you never turn back

Two years ago, I made the mistake of trying to convince my dad in buying a smartphone. I told him I...

  • Polle de Maagt
  • Posted by Polle de Maagt
10/05/2011
2 min read

Change management toolkit: implementing conversations and consumer connect

So, you crafted a fancy consumer connect strategy. You have a great plan to make every company touchpoint worth sharing. Now...

  • Polle de Maagt
  • Posted by Polle de Maagt
06/05/2011
4 min read

Battling my fear to end up in a case movie: guiding principles for positive interactions

I walked trough Gent Sint Pieters station yesterday afternoon when I saw a large and pretty nice white piano in the...

  • Polle de Maagt
  • Posted by Polle de Maagt
05/05/2011
4 min read

More and more 'advertising awards' will be won by non-advertising-agencies.

The advertising industry might be the most award-heavy industry there is. Many advertising professionals go great lengths to debunk and downplay...

  • Polle de Maagt
  • Posted by Polle de Maagt
05/05/2011
2 min read

Stop drinking champagne for a moment (the winnerest Dutch Webby winner of all)

So, there were 4 Dutch agencies that won a Webby award tuesday. LBi Lost Boys, KONG Amsterdam, Boondoggle Amsterdam (I did...

  • Polle de Maagt
  • Posted by Polle de Maagt
29/04/2011
1 min read

The mindfuck of virtual (the Drone-pilot Burnout)

I was reading a Dutch newspaper saturday when my attention was drawn by the concept of “Drone-pilot Burnout“.

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