KLM: Social Media Coaching

Client: InSites Consulting and Ministry of World Domination for KLM
What? Social media coaching
Tasks: Strategy, concept
When: November 2010 – present

After the succes of KLM Dream Destinations, KLM Surprise and several other initiatives, KLM needed a more strategic and long term approach towards social media.

  • Coaching & Strategy Several coaching sessions together with members of the international KLM social media team in Amsterdam.
  • Roadmaps We developed roadmaps for the implementation of both additional social media channels (YouTube, LinkedIn, Hyves) and the improvement of existing social media channels (Twitter, Facebook).
  • Frameworks and models During these sessions, we developed frameworks and models like the gradual engagement model and the social sales model.
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