When I was speaking at a conference by Growth Tribe, I stumbled upon another speaker who used the Experiment outline as a structured way to plan for and report on experiments. I fell in love with the model and used it ever since.
- “This user group is very likely to pay a monthly fee for an ideal Philips Skincare app”
- “Mimic the experiment from the Hacking Growth Book and send them a questionnaire”
- Willingness to Pay
- Conversion Rate
- Willingness to Pay is positive
- Conversion Rate >10%