E.g. interviewing enough customers to get a full overview of their needs, for example with a simple empathy map to eventually create a full empathy map.
E.g. what does this process look like? What are the different steps? Who is involved?
E.g. what is the key customer need?
E.g. what part of the process we just mapped in the overview phase causes the most problems?
E.g. we can make this change to the website to speed up the process or repurchasing our products.
E.g. We can cut element x and y from the process. We can skip the meeting x and y. We can give person x more autonomy to decide to speed things up.
And after these impactful actions, the cycle can start over.