Keynote Presentation VRT Media Fast Forward

The inconvenience of convience.

Convenience, ease … is it good or bad? I was really intrigued by the theme of one of Media Fast Forward’s sessions this year. Do we really want convenience? Or should some things be inconvenient? What is convenience in itself? And how can we start redefining convenience? An exploration on stage of a festival that celebrates media in all its forms.

Flowers
Location

Brussels, Belgium.

Conference

VRT Media Fast Forward

Media Fast Forward
Speaker rating

n/a

Media Fast Forward
Polle de Maagt
About the conference

Media Fast Forward by VRT

Media Fast Forward is a festival that celebrates media in all of its forms. An initiative of the VRT about the future of media. 5 cities, 6 dates, 10+ sessions, 50+ speakers, 100+ demos and 1,000+ participants.

The content block that featured me (on media convenience) had speakers like VRT’s Head of Digital Products & Convenience Marijke Celis and Belgian AI guru Tom Van de Weghe as well as quite some intriguing startups.

Added to this was the fact that our stage was connected to the main networking area. Because of that, the audience was wearing silent-discoesque headphones, which added to a really cool, cosy atmosphere.

My session

How convenience in customer experience is underrated/overrated*, an inconvenient truth.

As all other speakers assumed ‘convenience’ is good and is something we should all strive for, it was rather tempting to take the opposite approach. After Marijke Celis, VRT’s Head of Digital Products & Convenience, opening about how media could learn about the convenience from ecommerce stores, it was my turn to widen the discussion.

Do we really want convenience? Or should some things be inconvenient? What is convenience in itself? And how can we start redefining convenience? An exploration on stage of a festival that celebrates media in all its forms.

Some cases highlighted in my presentation

I almost died, this is what I learned.

The story how my near death taught me about creating memories worth sharing.

Random acts of kindness

How some little acts of kindness changed the way I look at advertising campaigns.

How surprise travel works

The remarkable story of srprs.me, where customers are treated as friends.

How housekeeping makes the difference

The remarkable story of how fluffy toys made one housekeeping lady the best housekeeping lady in the world.

The Mexican Wave

Three … Two … One … GO!

For a couple of years now, I have been doing a Mexican Wave at the starting point of many of my talks, all over the world. Here as well.

More on the WaveOther Mexican Waves

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