The inconvenience of convience.
Convenience, ease … is it good or bad? I was really intrigued by the theme of one of Media Fast Forward’s sessions this year. Do we really want convenience? Or should some things be inconvenient? What is convenience in itself? And how can we start redefining convenience? An exploration on stage of a festival that celebrates media in all its forms.
About the conference
Media Fast Forward by VRT
Media Fast Forward is a festival that celebrates media in all of its forms. An initiative of the VRT about the future of media. 5 cities, 6 dates, 10+ sessions, 50+ speakers, 100+ demos and 1,000+ participants.
The content block that featured me (on media convenience) had speakers like VRT’s Head of Digital Products & Convenience Marijke Celis and Belgian AI guru Tom Van de Weghe as well as quite some intriguing startups.
Added to this was the fact that our stage was connected to the main networking area. Because of that, the audience was wearing silent-discoesque headphones, which added to a really cool, cosy atmosphere.
How convenience in customer experience is underrated/overrated*, an inconvenient truth.
As all other speakers assumed ‘convenience’ is good and is something we should all strive for, it was rather tempting to take the opposite approach. After Marijke Celis, VRT’s Head of Digital Products & Convenience, opening about how media could learn about the convenience from ecommerce stores, it was my turn to widen the discussion.
Do we really want convenience? Or should some things be inconvenient? What is convenience in itself? And how can we start redefining convenience? An exploration on stage of a festival that celebrates media in all its forms.
Some cases highlighted in my presentation
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Silent dico-esque conference setting means silent wave. Invited by @vrt.be and @fredodesmet to speak at @mediafastforward about convenience. How there’s value in inconvenience, how too often there seems to be a zero sum game of convenience for the customer OR convenience for the company. Had a blast. Thanks so much for having me!
Looking for a keynote speaker?
Or just someone who can do a decent Mexican Wave?